Brand Lead (HCC)

Hobson Prior are looking for a Brand Lead (HCC) to join a leading pharmaceutical organisation in Slough on a permanent basis. As the Brand Lead you will lead the creation and development of effective marketing strategies.

Job Responsibilities:

• The Brand Lead will be able to anticipate obstacles and their implications and working with the BUH to develop robust action plans, with clear leadership during implementation.
• You will ensure the brand is number 1 or 2 in market share in every segment in which the organisation competes.
• Oversee the delivery of the training strategy to ensure field force are equipped to sell the brand convincingly.
• You will lead the 3-5-year UK or Irish strategic plan and lead and execute the 1-year Operational Plan for responsible product.
• Be the "brand champion" and internal point of reference for all product-related queries.
• Lead the organisational strategic thinking and brand development to ensure brand success within appropriate markets ensuring strategic plan supports overall business objectives
• Continuous campaign improvement through gathering field data and Account Manager/customer involvement.
• Understand the NHS customer group, payment flows, patient pathways, market access challenges, regulatory and prescribing bodies (including MHRA, ABPI, SMC, AWMSG respectively).
• Responsible to establish strong links with the clinical development group and co-ordinates product marketing strategies within agreed time lines.
• Lead the cross functional team to take ownership and accountability for tactical projects.
• Lead brand meetings to ensure collaboration of major stakeholders, alignment and execution of plans.

Key Skills:

• Excellent organisation, planning and management ability.
• Excellent verbal, written and interpersonal communication skills.
• Proven ability to analyse and make sound commercial decision.

Requirements:

• You will have solid marketing experience with preferably 5- 10 years minimum in the pharmaceutical industry in a Brand Management role (Oncology experience is preferred but not required).
• Life science degree or similar.
• A good understanding of the healthcare environment, pharmaceutical market place and the sales and marketing processes.

Apply now:

If you are interested in learning more or applying to this exciting opportunity, please complete the form below and attach a copy of your CV. Alternatively, for further details or to talk directly to a life sciences recruitment specialist, please request a call back at the top of this page.

Hobson Prior is a leading life sciences recruiter focused on finding exceptional people and matching them with the finest positions across the globe. Hobson Prior is acting as an Employment Agency in relation to this vacancy.