Paid Media Project Manager

Hobson Prior are looking for a Paid Media Project Manager to join a world-wide research driven pharmaceutical organisation on a contract basis in Ingelheim. The purpose of the project is to extensively expand and further develop the paid media and social media areas.

Job Responsibilities:

• Technical advice on the coordination & control of integrated paid media campaigns for various channels (e.g. email marketing, online banner advertising) and customer groups HCPs (Health Care Professionals.
• Independent development and optimization of complex media strategies (e.g. segmentation approaches and re-targeting approaches and briefing of agencies).
• Testing of social media pilots and technical advice from the Communications / DX (Digital Excellence) department by contacting doctors or pharmacists via various social media channels to optimize and expand customer contact.
• Independent agency management & development and management of strategic media projects - e.g. establishment of partnerships with specialist platforms - with external stakeholders and agencies regarding the content.
• Independent further development & optimization of the planning processes in the digital area.
• Independent development of central KPIs and guidelines for the planning teams & agencies.
• Testing of innovative segmentation and (re) targeting approaches by target group analysis and target group comparison as well as by addressing again Customers who have already been activated.
• Conducting internal media training (max. Once a quarter) for brand managers and customer managers.
• Independent development of the content of negotiation strategies and technical advice for contract negotiations.
• Independent project management of strategic partnerships with media companies.
• Technical advice on compliance requirements (e.g. GDPR (General Data Protection Regulation).

Key Skills:

• Great interest in innovations in digital media/communication and a high level of technical affinity.
• Comprehensive project management skills.
• Distinct customer and service orientation and a high sense of responsibility.
• A strong personal interest in individual challenges in the digital environment and a high degree of initiative and assertiveness.

Requirements:

• Successfully completed university studies in the field of business administration/marketing, computer science/business informatics, media sciences or a comparable education and already at least three years of professional experience in the media environment.
• Profound experience in the area of paid media / social media with ad server technologies, analytics, ad verification, dashboarding, DMP.
• Experience in on- and offline media planning.

Apply now:

If you are interested in learning more or applying to this exciting opportunity, please complete the form below and attach a copy of your CV. Alternatively, for further details or to talk directly to a life sciences recruitment specialist, please request a call back at the top of this page.

Hobson Prior is a leading life sciences recruiter focused on finding exceptional people and matching them with the finest positions across the globe. Hobson Prior is acting as an Employment Agency in relation to this vacancy.