Welcome to Hobson Prior

Hobson Prior is an award-winning staffing services business focused on the European life sciences industry.

We specialise in the source and supply of mid to upper level clinical, medical and regulatory specialists involved in drug discovery, clinical development and post-approval processes.

 

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Somaxon seeks to wake up Silenor launch with P&G alarm clock

Somaxon Pharmaceuticals has finally delivered a deal on Silenor, and it is an unusual one. For a fixed fee and royalties, Somaxon has hired the OTC sales force of consumer products giant Procter & Gamble for a September launch of the insomnia medication, a deal that leaves the smaller partner with nearly all of the potential revenue but also nearly all of the risk.

The deal points up the need for brand awareness in the highly competitive and genericised insomnia space as Somaxon executives focused on the reach P&G’s sales force will provide with primary care physicians, pharmacies and managed care plans. Somaxon shares jumped 29% higher Wednesday to reach $4.34 on news that a long-sought deal had finally be secured, a healthy gain but still less than half the $9.21 they closed at on March 18, following FDA approval of Silenor ( Somaxon wins approval for Silenor and hunt for partner begins , March 19, 2010 ). Investors clearly remain sceptical about the commercial potential of this product, even with P&G on board.

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